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商場廣播稿精華【15篇】
如果你是廣播站的主持人，肯定會(huì)知道我們廣播前都會(huì)預(yù)先準(zhǔn)備好廣播稿，廣播稿寫得好才會(huì)有好的節(jié)目效果，那么問題來了，廣播稿應(yīng)該怎么寫？以下是小編幫大家整理的商場廣播稿，歡迎大家借鑒與參考，希望對大家有所幫助。
商場廣播稿1
各位領(lǐng)導(dǎo)、各位來賓、各位朋友：上午好!
今天，陽光明媚，金日大吉，XXXX商場今天隆重開業(yè)了。首先，我謹(jǐn)XXXX新店全體員工向你們表示熱烈的祝賀，對不辭勞苦蒞臨今天開業(yè)現(xiàn)場的'各級各單位領(lǐng)導(dǎo)和來賓表示衷心地感謝!
XXXX商場的落地生根、開花結(jié)果，是各位投資商們慧眼識珠、遠(yuǎn)見卓識的結(jié)果，你發(fā)財(cái)、我發(fā)展是XXX的服務(wù)理念，也是我們義不容辭的責(zé)任，希望XXXX能夠全身心融入我縣經(jīng)濟(jì)和社會(huì)發(fā)展大潮之中。
最后，祝愿XXXX商場生意興隆、財(cái)源茂盛，祝各位領(lǐng)導(dǎo)、各位來賓、各位朋友事業(yè)有成、合家幸福!
謝謝大家!
商場廣播稿2
親愛的顧客朋友：
迎著燦爛的朝霞，美好的一天又與我們見面了，真誠的歡迎您光臨xx商場，在此我代表xx全體員工對您的光臨表示最誠摯的謝意。
xx商場將以物美價(jià)廉的產(chǎn)品和高品質(zhì)的服務(wù)，回報(bào)廣大銷費(fèi)者，以營造良好的經(jīng)營環(huán)境為己任，。將更實(shí)惠的'價(jià)格，更優(yōu)異的品質(zhì)，更完善的服務(wù)，及優(yōu)雅，環(huán)保，健康的購物環(huán)境服務(wù)于廣大的消費(fèi)者。
商場一樓主要經(jīng)營：xxx
二樓主要經(jīng)營：xx
三樓主要經(jīng)營：xx
親愛的顧客朋友，感謝您光臨xx商場，品味時(shí)尚購物，體驗(yàn)xx文化。祝您今天購物愉快！
商場廣播稿3
顧客朋友您好!
歡迎光臨xxx內(nèi)衣商場。成都xxx內(nèi)衣商行是西南地區(qū)最大的內(nèi)衣貿(mào)易商行，本商行集批發(fā)、零售、連鎖、加盟為一體，商品品類超過4000多種，經(jīng)營面積達(dá)20xx多平米，三十多個(gè)名優(yōu)品牌強(qiáng)勢入駐，匯集緋格貝緹、奧絲藍(lán)黛、六月玫瑰、雪妮芳 、俏丹娜、春娜、縱捷、伊彥、雅安莉娜、彩田、花仙子、美百年富妮來、花叢麗影等眾多知名品牌。
為回報(bào)廣大消費(fèi)者，商行重磅推出，名優(yōu)新品低至一折品牌體驗(yàn)活動(dòng)：
現(xiàn)在您只需花一件文胸的錢就能得到一套最新款文胸，花一套睡衣的錢就能得到兩套睡衣是的!您沒有聽錯(cuò)，您還在猶豫嗎?
省錢就是--現(xiàn)在，xxx，讓您省!省!省!
買內(nèi)衣不用東奔西走，xxx內(nèi)衣商行應(yīng)有盡有!同樣的價(jià)格，這里質(zhì)量最好，同樣的質(zhì)量，這里價(jià)格最低，絕對心動(dòng)，鐵定超值，機(jī)會(huì)難得，不可錯(cuò)過，買的實(shí)惠，買的合算。
xxx內(nèi)衣商行熱忱歡迎廣大新老顧客的.光臨，祝所有路過的、來過的、看過的、買過的朋友度過一個(gè)祥和愉快的一天。
商場廣播稿4
ALT品牌以強(qiáng)調(diào)時(shí)尚人群工作和生活的兩面性及不同場合穿著的多樣化混搭風(fēng)格一直受到消費(fèi)者的青睞。
ALT品牌定位為 新精致主義時(shí)尚男裝 ，新精致主義是以隨性、藝術(shù)、商務(wù)、格調(diào)等設(shè)計(jì)元素為主題，做時(shí)尚界最具先鋒力的.品牌標(biāo)桿。
ALT時(shí)尚男裝以新精致主義為文化主線，以時(shí)尚元素為設(shè)計(jì)主線，倡導(dǎo)時(shí)尚、精致、活力的消費(fèi)主張，奉行以 時(shí)尚文化為基礎(chǔ)的品牌內(nèi)涵，以時(shí)尚休閑為核心的產(chǎn)品訴求，與時(shí)尚張力嫁接的賣場新文化 為主旨的新精致主義發(fā)展路線。
商場廣播稿5
禁煙：
親愛的顧客朋友，您好！
感謝您光臨九開家居！為了營造一個(gè)無煙、舒適、安全的購物環(huán)境，為了您和他人的健康，請您不要再商場內(nèi)吸煙，環(huán)境保護(hù)有您一份功勞，感謝您的配合與支持。
專業(yè)心 愛家情 九開家居您的家！
九開家居全體員工祝您身體健康，購物愉快！
送賓：
愛的顧客朋友，您好！
還有 分鐘我們就要結(jié)束今天的營業(yè)，我們優(yōu)雅的購物環(huán)境，物美價(jià)廉的商品，顧客至上的服務(wù)理念，希望能給您留下美好的印象，為了九開家居的蓬勃發(fā)展，我們真誠希望您能留下寶貴意見。請?jiān)陔x開前攜帶好您的物品。
專業(yè)心 愛家情 九開家居您的家！
再次感謝您的.光臨！祝您一路平安！
尊敬的商戶朋友，您好!
商場馬上就要結(jié)束今天的營業(yè)，感謝商戶朋友對我們各項(xiàng)工作的配合與支持，請您在離開前清點(diǎn)好自己的商品，關(guān)閉好電源，檢查是否存在安全隱患，不要將貴重物品及現(xiàn)金放在商場內(nèi)。
再次感謝您的配合與支持，祝您在回家的路上一路平安！
商場廣播稿6
各位領(lǐng)導(dǎo)、各位來賓、同志們、朋友們：
xx商場在領(lǐng)導(dǎo)的高度重視和大力支持下，經(jīng)過幾個(gè)月的精心裝修，以嶄新的面貌正式開業(yè)了！值此開業(yè)之際，我代表商場的全體員工向前來參加慶典的各位領(lǐng)導(dǎo)、各位來賓、同志們、朋友們表示熱烈的歡迎，并向大力支持和熱心關(guān)懷我們的各級領(lǐng)導(dǎo)和同志們表示忠心地感謝！
下面，我代表商場全體員工表示我們的決心：
1、絕不辜負(fù)各級領(lǐng)導(dǎo)和同志們的期望，辦出有xx特色的百貨商場。
2、解放思想，更新觀念，切實(shí)改變工作作風(fēng)。順應(yīng)市場經(jīng)濟(jì)的要求，牢牢把握商業(yè)市場的經(jīng)濟(jì)規(guī)律，使我們的商場不斷發(fā)展、壯大，真正成為xx人自己的購物中心。
3、堅(jiān)持“信譽(yù)第一，顧客至上”的宗旨，增強(qiáng)全員的主人翁意識，樹立“以商場為家”的思想，改善服務(wù)質(zhì)量，以真誠地微笑、熱情地服務(wù)迎接每一位顧客，以貨真價(jià)實(shí)的商品、充足的貨源滿足不同層次人士的購物需求。
4、加強(qiáng)內(nèi)部管理工作，采取多種經(jīng)營方式，把商場的經(jīng)濟(jì)效益搞上去，逐步實(shí)現(xiàn)工人自掙口糧的目標(biāo)。最后，我敬請各位領(lǐng)導(dǎo)、各位來賓、同志們、朋友們一如既往地支持我們商場的工作，并對我們的工作予以監(jiān)督，多提寶貴意見，使我們的.工作更好地為大家服務(wù)。
領(lǐng)導(dǎo)、各位來賓、女士們、先生們：
今天是公元xxxx年xx月xx日，這里嘉賓云集，喜氣洋洋，在這個(gè)喜慶的日子里，購物商場場隆重開業(yè)了！我代表購物廣場全體同仁衷心地感謝各位嘉賓的大駕光臨！首先，我向大家介紹出席今天慶典儀式的領(lǐng)導(dǎo)。他們是xxxxxxxxx。豐源廣場采用國內(nèi)最先進(jìn)的零售企業(yè)經(jīng)營理念，經(jīng)營范圍有：食品，生活用品，化妝品，小家電，服飾，箱包，床上用品，金銀珠寶等。公司秉承“讓每一位顧客高興而來，滿意而歸”的服務(wù)宗旨，為顧客創(chuàng)造最舒適的購物環(huán)境，提供最優(yōu)質(zhì)的服務(wù)，讓顧客買到最滿意的商品，為員工提供一個(gè)展示人生價(jià)值的舞臺，為社會(huì)創(chuàng)造價(jià)值！
親愛的朋友們，嶄新的購物廣場就在我們面前，各類精美的商品就在我們面前，最黃金的地段，最燦爛的微笑，最貼心的服務(wù)，全都聚集在這里，真是精美齊全銷春夏秋冬之貨，熱情周到迎東西南北之客，進(jìn)來人人滿意，出去個(gè)個(gè)稱心！
堅(jiān)強(qiáng)不屈的惠友人，將勇往直前的大步前行，乘風(fēng)破浪，和企業(yè)一道鑄就輝煌，書寫人生豪邁篇章。
商場廣播稿7
親愛的顧客朋友們：
你們好！歡迎光臨XX內(nèi)衣專賣店！本店XX內(nèi)衣絢麗登場，秋裝繽紛熱賣，本周優(yōu)惠大酬賓，XX內(nèi)衣5——7折，進(jìn)店有驚喜，本店推廣款XX內(nèi)衣套裝7折優(yōu)惠，趕快停下您匆忙的`腳步加入XX內(nèi)衣好禮進(jìn)行中，穿什么就是什么，XX內(nèi)衣，帶你體驗(yàn)不一樣的生活！一樣的時(shí)節(jié)XX內(nèi)衣為你打造一個(gè)不一樣的風(fēng)采！
全體小XX內(nèi)衣祝您在本店購物開心，天天好心情！
商場廣播稿8
親愛的顧客，商戶朋友，你們好。
歡迎您光臨********商場，為了營造一個(gè)舒適，無煙的購物環(huán)境，為了您的家人，也為了您自己的身體，請不要在商場內(nèi)吸煙，********商場能否成為無煙商城，其中有您的`一份功勞，感謝您對我們工作的支持與配合。
xx商場全體員工祝您身體健康，購物愉快。
商場廣播稿9
親愛顧客朋友：你們好，
迎著燦爛朝霞，美好一天又與我們見面，真誠歡迎您光臨*********商場，在此我代表*********全體員工對您光臨表示最誠摯謝意。 *********商場將以物美價(jià)廉產(chǎn)品和高品質(zhì)服務(wù)，回報(bào)廣大銷費(fèi)者，以營造良好經(jīng)營環(huán)境為己任，。將更實(shí)惠價(jià)格，更優(yōu)異品質(zhì)，更完善服務(wù)，及優(yōu)雅，環(huán)保，健康購物環(huán)境服務(wù)于廣大消費(fèi)者。
商場一樓主要經(jīng)營：******
二樓主要經(jīng)營：******
三樓主要經(jīng)營：******
親愛顧客朋友，感謝您光臨*********商場，品味時(shí)尚購物，體驗(yàn)**文化。祝您今天購物愉快!
商場廣播稿10
親愛的顧客朋友：
您好！
吸著清晨清新的空氣，美好的一天又于我們見面了，真誠的歡迎您光臨九開家居，我們對您的光臨表示最誠摯的謝意！在此我代表XXXX全體員工對您的'光臨表示最誠摯的謝意。 XXXX商場將以物美價(jià)廉的產(chǎn)品和高品質(zhì)的服務(wù)，回報(bào)廣大銷費(fèi)者，以營造良好的經(jīng)營環(huán)境為己任，。將更實(shí)惠的價(jià)格，更優(yōu)異的品質(zhì)，更完善的服務(wù)，及優(yōu)雅，環(huán)保，健康的購物環(huán)境服務(wù)于廣大的消費(fèi)者。
商場一樓主要經(jīng)營：******
二樓主要經(jīng)營：******
三樓主要經(jīng)營：******
親愛的顧客朋友，感謝您光臨XXXX商場，品味時(shí)尚購物，體驗(yàn)**文化。祝您今天購物愉快！
商場廣播稿11
親愛的顧客朋友：
您好！
“年年中秋明月夜，歲歲月餅有不同�！苯陙�，市場上各式新款月餅層出不窮。下面，我們就來看看今年的新款月餅：
鮮果月餅：味道及外形都像草餅。一盒中有荔枝、芒果、青蘋果、藍(lán)莓4種味道，以荔枝味最清甜，藍(lán)莓則太甜。
冰皮月餅：特點(diǎn)是餅皮無須烤，冷凍后進(jìn)食；以透明的乳白色表皮為主，也有紫、綠、紅、黃等顏色；口味各出不相同，外表十分諧美趣致。
果蔬月餅：餡料主要是果蔬，餡心滑軟，風(fēng)味各異，餡料有哈密瓜、鳳梨、荔枝、草莓、冬瓜、芋頭、烏梅、橙等，又配以果汁或果漿，因此更具清新爽甜的`風(fēng)味。
海味月餅：是比較名貴的月餅，有鮑魚、魚翅、紫菜、鰩柱等，口味微帶咸鮮，以甘香著稱。
納涼月餅：是把百合、綠豆、茶水糅進(jìn)月餅餡精制而成，為最新的創(chuàng)意，有清潤、美顏之功效。椰奶月餅：以鮮榨椰汁、淡奶及瓜果制成餡料，含糖量、含油量都較低，口感清甜，椰味濃郁，入口齒頰留香。有清潤、健胃、美顏功能。
茶葉月餅：又稱新茶道月餅，以新綠茶為主餡料，口感清淡微香。有一種茶蓉月餅是以烏龍茶汁拌和蓮蓉，較有新鮮感。與此媲美的同類尚還有保健月餅、功能月餅、人參月餅、鈣質(zhì)月餅、藥膳月餅、含碘月餅等。
像形月餅：過去稱豬仔餅，餡料較硬，多為兒童之食；外觀生動(dòng)，是孩子們的新寵物。
迷你月餅：主要形狀小巧玲瓏，制法精致考究。針對不同的消費(fèi)人群，廠家開發(fā)出適合兒童、女性、年輕人、老年人、患者等不同口味的月餅。
卡通造型：針對兒童市場，廠家推出了卡通造型寵物小精靈月餅、十二生肖月餅、補(bǔ)鈣月餅、無糖月餅、咸味月餅。
針對肥胖者和糖尿病患者，廠家推出了無糖月餅及低聚糖月餅以及咸味月餅。
柳丁松子月餅：口味別樹一格，適合年輕人。
巧克力月餅：受到女性朋友的鐘愛。
一天秋似水，滿地月如霜——又是一年團(tuán)圓日。
本商場（超市）全體職工以真誠為半徑，用尊重為圓心，送您一個(gè)中秋圓圓的祝福。愿：愛您的人更愛您，您愛的人更懂您。好事圓圓，好夢連連，月圓人更圓。
商場廣播稿12
親愛的顧客朋友
大家下午好!
歡迎光臨，商場，今天是月日 星期
天氣：多云 祝您在商場購物愉快。
為了感謝您對本商場的支持與厚愛，位于商場樓的尚居家飾為您特別推出了：“尚居家飾，邀你一同尋覓夏日浪漫風(fēng)情，特惠促銷活動(dòng)”
活動(dòng)一：中式風(fēng)水?dāng)[件新品速遞，——冰點(diǎn)折扣+高額返現(xiàn)，讓您爽快嘗鮮！
活動(dòng)時(shí)間：20年7月15—7月31日 尚居家飾專柜，夏日傾情讓利，活動(dòng)期間上百款中式新品擺件上市酬賓低至8折，折后還可參與高額返現(xiàn)金活動(dòng)，詳情請臨尚居專柜現(xiàn)場。
活動(dòng)二：活動(dòng)時(shí)間：20年7月1日、7日、8日、14日、15日、28日、29日 瘋狂周末，底價(jià)搶現(xiàn)貨——每周一款，go快，go準(zhǔn)，go狠！ 尚居將在7月的每個(gè)周末推出：“瘋狂周末，底價(jià)搶現(xiàn)貨”活動(dòng)，本周的`瘋狂搶購勁爆產(chǎn)品是：
原價(jià)：
現(xiàn)搶購價(jià)：，每人限購1款。數(shù)量有限，趕快到尚居專柜搶購吧！
活動(dòng)三：活動(dòng)時(shí)間：20年7月15—7月31日 尚居特惠產(chǎn)品推薦，引爆多彩夏日 產(chǎn)品 一件7。5折 產(chǎn)品 兩件6折
產(chǎn)品 單件8.5折，全套5.5折 更多家居飾品產(chǎn)品信息及詳細(xì)活動(dòng)，請親臨商場樓的尚居家飾，祝您購物愉快！
商場廣播稿13
顧客朋友們，你們好：
歡迎你的光臨。香港至尊家用紡織品有限公司于20xx年進(jìn)軍國內(nèi)市場，是一家集研發(fā)、生產(chǎn)、銷售于一體的專業(yè)家用紡織品企業(yè)。
多年來，至尊依托中國最大家用紡織品制造基地的區(qū)位優(yōu)勢，并采用先進(jìn)的品牌化管理模式進(jìn)行不斷的發(fā)展擴(kuò)張，至尊以獨(dú)特的設(shè)計(jì)魅力、現(xiàn)代簡約的.自然風(fēng)格、卓越的產(chǎn)品品質(zhì)，實(shí)惠的價(jià)格，博得了眾多專業(yè)人士和消費(fèi)者的青睞。先后獲得ISO9001:20xx質(zhì)量體系認(rèn)證、中國著名品牌、國家免檢產(chǎn)品、香港紫荊花優(yōu)秀企業(yè)等榮譽(yù)稱號，多項(xiàng)產(chǎn)品在中國民族家用紡織品設(shè)計(jì)大賽中獲獎(jiǎng)。
9月10日香港至尊家紡強(qiáng)勢進(jìn)駐新河良友服裝，開業(yè)期間，特價(jià)優(yōu)惠秒殺全城，洋洋貼心被89元限時(shí)搶購，斜紋印花四件套特價(jià)169元一套，開業(yè)優(yōu)惠多多禮品多多，歡迎你的光臨。
商場廣播稿14
親愛的顧客朋友：
您好！歡迎光臨七匹狼時(shí)尚運(yùn)動(dòng)專賣店！ 最具生命力的時(shí)尚運(yùn)動(dòng)品牌 是七匹狼運(yùn)動(dòng)貫穿始終的宗旨，是一種奮斗無止境的生命運(yùn)動(dòng)哲學(xué)。（語氣層層遞進(jìn)，語速放慢）狼憑借堅(jiān)韌、頑強(qiáng)、忠誠、合作的精神在運(yùn)動(dòng)事業(yè)的大道上奔跑，用真誠包容伙伴，用激情續(xù)寫傳奇，用專業(yè)澆灌奇跡，用勤勞耕耘狼道，這一切都是七匹狼運(yùn)動(dòng)事業(yè)生生不息的文化精神。
七匹狼運(yùn)動(dòng)推廣的'運(yùn)動(dòng)時(shí)尚產(chǎn)品，從都市休閑、運(yùn)動(dòng)時(shí)尚中獲取靈感，引領(lǐng)著快樂生活、快樂運(yùn)動(dòng)的精英型運(yùn)動(dòng)精神。
商場廣播稿15
一、促銷目的
以中秋月餅的消費(fèi)來帶動(dòng)賣場的銷售，以賣場的形象激活月餅的銷售。預(yù)計(jì)日均銷量在促銷期間增長10%—20%。
二、促銷內(nèi)容
1、買中秋月餅送可口可樂
買90元以上中秋月餅送355ML可口可樂2聽。(價(jià)值3.6元)
買200元以上中秋月餅送1250ML可口可樂2瓶。(價(jià)值9.2元)
買300元以上中秋月餅送20xxML可口可樂2瓶。(價(jià)值13.6元)
2、禮籃：分別為298元、198元、98元三個(gè)檔次。
298元禮籃：七星香煙+加州樂事+價(jià)值80元中秋月餅+腦白金
198元禮籃：雙喜香煙+豐收干紅+價(jià)值60元中秋月餅+腦輕松
98元禮籃：價(jià)值40元中秋月餅+ 20元茶葉+加州西梅
3、在促銷期間(9、3——9、12)，在賣場凡購滿300元者，均可獲贈(zèng)一盒精美月餅(價(jià)值20元/盒)。
商場促銷活動(dòng)策劃方案策劃書 策劃方案4、在9月10日的“教師節(jié)”，進(jìn)行面向教師的促銷：凡9月9—10日兩天在**購物與消費(fèi)的教師，憑教師證可領(lǐng)取一份精美月餅或禮品(價(jià)值20元左右的)。
三、整合促銷
1、媒體
在音樂交通頻道，隔天滾動(dòng)播出促銷廣告，時(shí)間8、17—9、12，每天播出16次，15秒/次。
2、購物指南
在9、1——9、13的“購物指南”上，積極推出各類的促銷信息。
3、店內(nèi)廣播
從賣場的上午開業(yè)到打烊，每隔兩個(gè)小時(shí)就播一次相關(guān)促銷信息的廣播。
4、賣場布置
(1)場外
a、在免費(fèi)寄包柜的上方，制作中秋宣傳;
b、在防護(hù)架上，對墻柱進(jìn)行包裝，貼一些節(jié)日的彩頁來造勢;
c、在廣場，有可能的可懸掛汽球，拉豎幅;
d、在入口，掛“**購物廣場 禧中秋”的橫幅。
(2)場內(nèi)
a、在主通道，斜坡的墻上，用自貼紙等來裝飾增強(qiáng)節(jié)日的氣氛;
b、整個(gè)賣場的.上空，懸掛可口可樂公司提供的掛旗;
c、在月餅區(qū)，背景與兩個(gè)柱上布“千禧月 送好禮”的宣傳;兩邊貼上可口可樂的促銷宣傳;
d、月餅區(qū)的上空掛大紅燈籠。
5、其他支持
保健品進(jìn)行讓利15%的特價(jià)銷售。
團(tuán)體購滿3000元或購買月餅數(shù)量達(dá)20盒，可享受免費(fèi)送貨。
四、促銷費(fèi)用
媒體廣告費(fèi)：1、2萬元
可口可樂系列贈(zèng)品：6萬
場內(nèi)、場外的布置費(fèi)：0、6萬
月餅費(fèi)用：6萬
共計(jì)：13、8萬人民幣
五、具體作業(yè)
1、交通頻道的15秒廣告，由公司委托**廣告制作，在廣告合同中應(yīng)當(dāng)明確不同階段的廣告內(nèi)容;預(yù)定在8月報(bào)16日完成。(面試網(wǎng) )
2、購物指南由采購部負(fù)責(zé)擬出商品清單，市場部負(fù)責(zé)與**晚報(bào)印刷廠聯(lián)系制作;具體見該期的制作時(shí)間安排。
3、場內(nèi)廣播的廣播稿由市場部來提供，共三份促銷廣播稿，每份均應(yīng)提前兩天交到廣播室。
4、場內(nèi)、外布置的具體設(shè)計(jì)應(yīng)市場部、美工組負(fù)責(zé)，公司可以制作的，由美工組負(fù)責(zé)，無能力制作的，由美工組聯(lián)系外單位制作，最終的布置由美工組來完成。行政部做好采購協(xié)調(diào)工作;預(yù)定場內(nèi)布置在8月18日完成。
5、采購部負(fù)責(zé)引進(jìn)月餅廠家，每個(gè)廠家收取500元以上的促銷費(fèi)。同時(shí)負(fù)責(zé)制訂月餅價(jià)格及市場調(diào)查計(jì)劃，在8月5日前完成相關(guān)計(jì)劃。
6、工程部安排人員負(fù)責(zé)對現(xiàn)場相關(guān)電源安排及燈光的安裝，要求于8月10日前完成。
7、防損部負(fù)責(zé)賣場防損及防盜工作。
8、生鮮部負(fù)責(zé)自制精美月餅的制作。
六、注意事項(xiàng)
1、若場外促銷的布置與市容委在協(xié)調(diào)上有困難的，場外就僅選擇在免費(fèi)寄包柜的上方，制作中秋宣傳;
2、若在交通頻道上的宣傳不能達(dá)到效果時(shí)，可選擇在報(bào)紙等其他媒體上進(jìn)行補(bǔ)充宣傳;
3、市場部應(yīng)進(jìn)行嚴(yán)格的跟蹤，對出現(xiàn)的任何異樣及時(shí)進(jìn)行糾正。
延伸閱讀（英語版）：
"Promotion" refers to the short term publicity behavior, which aims to encourage the enthusiasm of purchase or promote a product to provide a service. In retail sales promotion activity is a kind of self-promotion of shopping center, square and department store, which can be used to attract people and also shape the image of enterprises and shopping malls.
1. Job responsibilities
1. Planning department manager: in line with the purpose of expanding the sales of the company, I shall be responsible for assisting and guiding all sales and promotions to achieve the expected sales and gross profit of the company.
2. Publicity supervisor: responsible for the company's plans and implementation of various external and internal publicity and advertising work and exhibition activities.
3. Decoration supervisor: responsible for the decoration of the shop Windows and promotional venues inside and outside the mall, making signs and POP.
4. Special activity: according to the company's promotion strategy, organization, planning and implementation of various special activities.
2. The time and theme of promotion
In January. New Year's day orientation, new Spring Festival, Spring Festival gift exhibition, old and new events, wedding supplies, gifts exhibition, year-end bonus discount shopping, travel goods exhibition.
February: annual goods sales, valentine's day activities, yuanxiao festival, happy winter holiday, winter fake computer products exhibition, school of goods exhibition, toy goods display, home appliance product display and sale.
March: spring clothing exhibition, Spring Festival barbecue commodity exhibition, spring game supplies show, seasonal merchandise clearance sale, women's day women's day, women's festival.
April: qingming festival, the entry into the food festival, cosmetics trade fair, gift exhibition.
May: labor day (5/1) activity, summer clothing listing, cool summer home appliances festival, mother's day merchandise sales and activities, Dragon Boat Festival merchandise sales and activities.
In June. Children's day (6/1), clothing, toys, food supplements, exhibition, exhibition and activities, test test equipment sales, drinks, merchandising, summer garments festival festival, skin sunscreen products exhibition, tropical fruits.
July: happy department's fake fun competition, merchandise exhibition, summer holiday self-service travel goods show, father's day gift display, COOL in July ice cream joint promotion, summer computer sales promotion.
August: end of summer clothing, price of goods and products.
September: Mid-Autumn festival gift fair, teachers' day, old and old gift fair, autumn collection, summer goods.
Joint hot October: sports clothing, supplies, food court, hairy crabs promotions, autumn autumn fruit gift show, the National Day travel products exhibition, climbing a mountain during the double ninth festival commodity exhibition, winter household goods exhibition, exhibition of cashmere products.
November: winter clothing show, hotpot festival, skincare promotion, barbecue festival.
December: warm protection against cold supplies, winter orders to make up the hot pot festival, Christmas gifts and ornaments, annual Spring Festival goods exhibition.
How to plan the promotion of shopping center, department store and supermarket
(1) theme activities: the main purpose of the theme activities is to promote the image and atmosphere of the whole store, or to improve the short-term sales of certain products.
(2) public welfare activities: public welfare activities are generally involved in community building or other activities in the community where the shopping mall is located. This activity is generally non-profit, but can enhance the affinity of the mall and maintain a good social image among the community residents.
Iv. How to successfully plan the commercial promotion activities in shopping center and department stores
1. New products hit the shelves
2. Timed special sales
3. Delivery of gifts
4. Complimentary packaging
5. Quantity packaging
6. Lucky draw
7. Point card or point exchange
8. Rebates and coupons
9. Product display and sales
10. Replace old ones with old ones
11. Internal sales competition
5. Seize the time market, shopping center for promotional activities, planning for first, the most important is publicity and promotion
The basic purpose of promotion is to improve the performance, establish the price image of the mall, consolidate the loyalty of the old customers to the mall, develop new customers, and increase the market share. There are usually several effective media outlets.
1, TV
Advantages: direct, rapid, wide range, dynamic screen and color clear.
Disadvantages: the advertising time is time-consuming, the customer can choose the TV more, the probability of being watched by the customer is low.
Advertising costs are high, frequency is less and time is short. TV advertisement has certain time difference, except prime time period, other time effect is poor.
Note: regional promotions are not suitable for national advertising, but try to advertise in local stations. If it's not a big event, you don't have to advertise on TV.
2. Broadcasting station
Advantage: radio is not limited by location, and the rate of advertisement arrival is high. Advertising costs are low. It is easy to change the content of the advertisement, only to change the recording. Make clear theme and easy to master. Radio stations are mostly regional and can be promoted based on the actual situation of local customers.
Cons: radio commercials are relatively less likely to be listened to. There is no image to pass the packaging or appearance of the product to the customer. There are regional needs for large activities.
Note: know the target of the program and find the appropriate customer group advertisement. Use different regional functions of the station to make different promotions.
3, newspapers,
Advantage: the packaging layout can be adjusted, according to the advertising expense budget to select the type and layout of the newspaper. Advertisement content, design change easy, mobile big, newspaper popularity rate is high and newspaper advertisement is more economical, the expression of the word, description flexibility has enough space.
Disadvantages: the paper is poor in paper, and the color layout is poor, affecting the quality and image of the company. If do not arrange the good layout, it is difficult to arouse the newspaper person's attention, the advertisement effect is poor.
Note: the content or subject matter of the newspaper advertisement must be carefully selected to attract customers to the store. The draft of a newspaper must be carefully read.
4, magazines,
Magazine advertising has a long term, and advertising continues to work well. The classification of magazines and readership is also clear. In addition to advertising the company's image, the general store is not suitable for advertising in magazines.
5. Outdoor advertising
Advantage: the font is obvious, the pattern is simple and bright. Can install neon lamp or shoot lamp, increase night advertisement effect.
The disadvantages of the programme 3 activity plan of department store promotion activity: it is to the typhoon, the rainstorm needs to be overhauled, and the maintenance fee increases later.
Note: the quality of the board is good, and the expected number of years should be considered in advance.
6. Traffic car advertising
The fixed time appears, the contact rate is very high for some people. The station crowd is concentrated, the advertisement effect is good. We can use the car seat cover, light box and car body to advertise. The traffic car advertisement has certain effect, but must pay attention to the font to be larger, and more than the opening or mass promotion activity, small activity does not need to do this advertisement.
7, clip newspaper
Advantages: the information can be effectively passed to the company, which can be searched according to the target business circle for the purpose of mastering the business circle customers. You can choose a newspaper that is newspaper, depending on the nature of the newspaper.
Disadvantages: most of the time is late at night and must be supervised. The object, age layer and client layer are more complex, and the special promotion activity should be considered in advance.
8. DirectMail
Advantages: the theme is clear, the DM content is printed fine, the commodity is rich and can be seen high, can cooperate with the coupon, etc.
Disadvantages: current DM flooding, customers may not browse or receive and throw away.
Six, shopping center, department store, supermarket how to plan suppliers' promotional activities
1. Purchase the DM product item 2 weeks in advance.
The purchase should be in contact with the supplier two weeks ago, and the price and quantity of the DM products will be negotiated in order to determine the input of DM products and make price changes.
2. The planning department will take photos of the DM products after the purchasing personnel determines the DM products.
If the DM product is a new product, then the purchaser will notify the supplier to bring the samples to take photos and add the price column to the production process. If it is a special item, it needs to have a clear sign, and finally, the first draft of the current issue of DM.
3. After the initial draft is completed, the purchasing personnel should carefully check the first draft of DM. If there are any changes or differences, the first draft should be corrected quickly. Finally, the first draft should be finalized and the plan will be printed.
4. When DM finishes the color printing, it will be delivered to consumers by post or distribution. The floor staff should go to the electronic brain to pick up the express list and memorize the DM products.
5. The following principles should be followed when the floor personnel make the plan of the terminal frame according to the DM list:
A. the similar principles of commodities;
B. Overall planning principles;
C. Principle of maximum sales.
6. The floor personnel shall verify the order and delivery of DM products and check whether the order quantity is sufficient. If the quantity of goods is young, it can temporarily put a few items into a display; If you have a lot of goods, you can return it.
POP card: POP card refers to the advertisement for promotion of sales, also known as the time of sale. Advertisements, signs, guides, etc. that provide information about goods and services in the store can be called POP advertisements. POP card is the product name, price and the advertisement paper that is hanging off the shelf. It has a strong visual effect and can stimulate consumption to buy desire.
7. Replace the end rack: time of DM from 18:00 to 22:00 PM the day before, and the replacement steps are as follows:
A, first remove the frame display by DM items of the previous period, added to the shelves, the row of plump, excess product box installed, on the stock area, fill in the name, quantity, so that the replenishment of inventory;
B, clean empty end frame, and timely new DM goods will drag empty end frame before, now can not affect the field sales, blocking channels, merchandise display should shoulder high, display to keep the area surrounding the health and keep clear of empty paper and other sundry;
C. The display of all new DM products should be completed by 22:00 before the day before the express.
D, remove the DM express product POP card and price tag.
E, replacement of new DM products and POP CARDS and price tags.
8. On the effective day of the new DM, the floor staff will check the computer price of the new DM products in accordance with the DM leaflet and the POP card. If there is any mistake, make the computer correction immediately.
9. In order to facilitate the consultation of consumers and speed up the receiving rate, the customer service staff and cashiers should remember the new DM products, and the floor personnel shall check whether the price of the DM commodity is resumed at the original price.
10. Sales of new DM products.
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